Single Channel Video
Pre-Show borrows from the commonplace sequence of celebrity quizzes, local advertisements, and refreshment reminders that play in the moments leading up to a feature film at a typical movie theater. Invoking a time marked by spectators vaguely searching for seats or making last-minute trips to the concession stand, Pre-Show references the liminality of bored anticipation and postponed desire. Despite this somewhat cheerless fact, the overall spirit is playful and entertaining, as the video invests humor and spirited surrealism into a form made to be ignored as much as it is made to be seen. And although Pre-Show is fantastical it also deals with the very real peculiarities of local movie houses—the way they waver in use between idiosyncratic regional needs and the standardization of Hollywood.
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